The overwhelming reality of the coronavirus pandemic, with its resounding economic consequences, has led many businesses to close or, in the best of cases, to rethink their structure.

Flexible business models, with robust ‘ecommerce’ platforms and capable of generating synergies with other companies and local suppliers, are emerging as the best able to face the economic impact of covid-19, for this reason, other companies, some with only five workers, have seen how in recent months their online sales have grown by up to 150% during confinement and have emerged stronger from the pandemic. Both experiences make up the cartographic map that entrepreneurs will necessarily have to follow to rethink (or reorient) their business model if they want to survive in the post-Covid era.

Although the impact of the coronavirus may cause the deepest financial crisis since World War II, companies will face new parameters that were non-existent in recent recessions: health risk, labor problems due to the mandatory distancing between workers and, especially, the logistical stoppage due to mobility restrictions. “Last January, the World Economic Forum published that in the next decade urban shipments will increase by 78% due to the penetration of e-commerce compared to traditional commerce”

More than building a strong business, the trend that marks the new normal is to promote a flexible business model (for the boss and his workers) that knows how to adapt in a short time to both the needs of the market and those of its employees or clients.