Fewer words, calming colours, vivid imagery, and very clear calls to action should be all the rage in 2022. Page design is going to trend toward lighter weight experiences that encourage the user to explore deeper, rather than putting everything up front in one page.

Trends in web design are cyclical, but 2022 may stand out for a variety of reasons. Yes, current events like the pandemic come into play, but in addition to that, mobile devices continue to become more powerful, and privacy and safety have become top-of-mind for many people.

With greater technical capabilities, we’ve seen a lot of complexity added into web sites over the last few years – but web designers and developers need to respond to cultural phenomena like economic recovery, privacy and safety. We think 2022 is the year in which sites that course-correct toward clarity, openness, and simplicity are the sites which will gain traction in the market.